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Chapter 10: Managing News as a Conversation

“The socialization of new is clearly the right direction for journalism.”

In this chapter, Briggs talks about the ways in which news can be a conversation between journalists and readers, photographers and viewers.  There are several ways the writers, bloggers and journalists can accomplish making a conversation with their audiences.

Online news stories allow conversing through comments. Most of the time the people who comment are anonymous, while others are willing to expose their online identity. The rate of social networking is growing, and conversing through that has been very popular.

According to Kelly McBride, the Polyner Institute’s ethics group leader, there are several tips to get in involved with social media.

  1. Be open to using social networking sites like Twitter and Facebook.
  2. Always be mindful that you are representing more than yourself.
  3. Presume that your tweets and status updates will go reach more people than you think. Have confidence.
  4. See if your boss will follow you on Twitter. It’s a good accountability measure.

You can also take charge of your online community by making your news more participatory through –

You must keep your conversations accurate and ethical. It is essential that you maintain professionalism and credibility while you are writing for your personal web or blog. Write like you’re writing for the New York Times or that you work for a news department.

The ethical side of conversing with your audience, according to The Wall Street Journal, is to never “recruit friends or family to defend your work”. In conclusion, social media connects journalists and reporters to their audiences, and to people and information.


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